PN 155: Urugay? + Uber's $9 Middle Finger šŸ–•

Plus: Three stories about knowing your worth: A country that gets it, a company that forgot it, and a show that's maximizing it...

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Todayā€™s PrideNomadā„¢ Quiz:

Which city is known as the "Gay Capital of South America," famous for its LGBTQ+ Pride Parade that rivals some of the largest in the world and for its progressive social policies?

Answer at the end of todayā€™s newsletter.

In Todayā€™s Email:

Up Front: Lessons from SNLā€™s 50th Anniversary

Destinations: Why Uruguay Should Be On Your List

Nomad Alert: How Uber Just Torched Years of Customer Loyalty over $9.16

We love Mercury. Itā€™s totally free banking!

UP FRONT:

šŸŒˆ SNLā€™s 50th Anniversary is Teaching Us All A Masterclass in Content Repurposing

NBC is putting on a masterclass in content repurposing right now.

And if you're sleeping on it, you're missing out on some SERIOUS business lessons.

See, they could've just done a basic anniversary special for SNL's 50th...

Called it a day...

And moved on.

Instead, they're turning this milestone into a multi-platform CONTENT EXPLOSION.

We're talking about:
ā€¢ A new movie about the first episode
ā€¢ Multiple TV specials
ā€¢ A music showcase at Radio City Music Hall
ā€¢ Countless interviews with past stars
ā€¢ Social media campaigns
ā€¢ Documentary features

And here's the genius part...

They're not just recycling old clips.

They're creating NEW content ABOUT the old content...

Which creates FRESH interest in the original stuff.

Look at what smart course creators do with their content:

Take a killer workshop recording...

Turn the best segments into short-form videos...

Extract the key frameworks for social posts...

Build case studies from student success stories...

Even turn popular modules into standalone products.

Or what about consultants?

Every client call is a goldmine of content waiting to be repurposed.

(With permission, of course.)

Record the call...

Pull out the best insights...

Turn them into articles, posts, even entire courses.

Hell, look at Gary Vee.

One piece of long-form content becomes:
ā€¢ 30+ micro pieces of content
ā€¢ Various platform-specific edits
ā€¢ Quote cards
ā€¢ Blog posts
ā€¢ Newsletter material

And the crazy part?

Each piece often performs BETTER than the original.

Because different people consume content differently.

Some want to read.

Others prefer video.

Many just want the bullet points.

Look, here's the truth about content:

Creating something ONCE and using it ONCE is like buying a Ferrari and only driving it to church on Sundays.

It's a waste of horsepower.

Every piece of content you create should have multiple lives...

Multiple forms...

Multiple ways to reach and impact your audience.

Because sometimes people need to hear the same message in different ways before it clicks.

So take a page from NBC's playbook.

Look at your content vault.

And ask yourself:

"How many different ways can I serve this meal?"

Because if SNL can make 50 years of content feel fresh and exciting...

Imagine what you could do with just ONE year of yours.

P.S. Speaking of repurposing... pretty sure this letter's gonna end up in an upcoming podcast episode, on the YouTube channel and more!

SUPPORT OUR SPONSORS:

šŸŒšŸ“ŗ Win A 2-night Stay in Bilbao, Spain with Axel Hotels!

To kick off the year, our friends at Two Bad Tourists are teaming up with Axel Hotels, the worldā€™s first official LGBTQ+ hotel chain, to offer an exciting new giveaway!

Sign up for a chance to win a 2-night hotel stay for two people at the brand-new Axel Hotel Bilbaoā€”plus a $200 USD flight credit provided by Dollar Flight Club.

Bilbao is one of the most unique, LGBTQ+ friendly destinations in Spain, where everything is a work of artā€”from its iconic museums like the Guggenheim and stunning architecture to its world-famous cuisine and the Basque men themselves!

Axel Bilbao Hotel is located right in the heart of the action, with incredible views over the Old Town river estuary. Grab your chance to experience it yourself!

ON THE CHANNEL:

Top 20 Easiest LGBTQ+ Destinations If You Want to Leave the USA

DESTINATIONS:

Uruguay: Where PrideNomad Dreams Go to Bloom

Let's talk about Uruguay...

Or should I say "Urugay?"

(Sorry, couldn't resist. But honestly, this little South American gem lives up to that nickname.)

Here's the truth: While other countries are still debating basic human rights, Uruguay's been living in the future since before most places even knew what progress looked like.

They legalized same-sex marriage back in 2013. But that's just the beginning.

Picture this...

You're sipping matĆ© on a sun-drenched terrace in Montevideo, surrounded by progressive vibes and zero judgment. The government isn't just tolerant ā€“ they're actively championing LGBTQ+ rights WITH you.

And speaking of Montevideo...

It's like they took the artistic soul of Portland, mixed it with Latin American passion, and created something uniquely beautiful.

Then there's Punta del Este...

Photo by Anderson on Unsplash

Imagine South Beach energy, but with South American flair. It's where the continent's elite come to play, and everyone's invited to the party.

Now, let's talk real numbers...

Because your bank account won't have a meltdown here.

You can live your best life for around $2,000 a month. That's everything ā€“ housing, food, and yes, even your weekend adventures.

(Try finding that in Miami. I'll wait.)

The best part? Getting residency is surprisingly straightforward.

They practically welcome digital nomads with open arms.

Look, I get it. Moving abroad is a big step.

But Uruguay isn't just another destination ā€“ it's a place where being yourself isn't just accepted, it's celebrated.

Want to see more? I just dropped a fresh video breaking down the Top 20 Easiest LGBTQ+ Destinations for Americans looking to peace out... and yes, Uruguay takes center stage in Part 1.

Because sometimes the best way to live your authentic life... is to find a place that's already embracing the future.

Uruguay's been waiting for you.

Maybe it's time to answer the call? āœØ

NOMAD ALERT:

How Uber Just Torched Years of Customer Loyalty over $9.16

Let me tell you a quick story about how to torch customer loyalty...

And piss away years of goodwill...

Over less than 10 bucks.

So I'm heading to a party last Saturday night...

Book an Uber for $39.72.

Simple enough, right?

Wrong.

Because when the charge hit...

It was actually $48.88.

Sneaky bastards slipped in a $9.16 "booking fee."

That's a 22% surcharge they conveniently forgot to mention upfront.

Now look...

I'm not here crying about nine dollars.

This isn't about the money.

It's about the PRINCIPLE.

And more importantly...

It's about the absolutely STUPID business decision Uber just made.

See, when I tried to dispute this through their help system...

There was no option to address the specific issue.

No way to communicate directly.

not coolā€¦

Had to go public on Twitter to even get a response.

(Which, props to their social team, was quick.)

But their response?

"We disclosed the $48.88 fare upfront."

Except... they didn't.

And here's where it gets interesting from a business perspective...

Because Uber just made three MASSIVE mistakes that YOU should never make with your customers:

  1. They prioritized a quick buck over trust

For $9.16, they've turned a loyal customer into someone who now sees them as sketchy AF.

How many rides do you think that's gonna cost them?

  1. They made it impossible to resolve issues privately

When customers have to go public with complaints...

You've already lost.

  1. They doubled down on being wrong

Instead of eating the $9, apologizing, and keeping a customer...

They chose to die on the "we're right" hill.

Here's the truth about business:

Your customers' PERCEPTION is their reality.

If they feel scammed...

Even if you think you're technically right...

You've already lost them.

And once you lose trust...

It's nearly impossible to get it back.

So what's the lesson here?

ā€¢ Be crystal clear about your pricing
ā€¢ Make it easy for customers to reach you
ā€¢ When in doubt, eat the small losses
ā€¢ Never sacrifice long-term loyalty for short-term gains

Because while Uber might've made an extra $9.16 on Saturday...

They just lost a customer who's spent thousands with them over the years.

And now I'm telling everyone about it.

Math ain't mathing, chief.

And even if I WAS wrong about that charge (however unlikely... I mean, have you SEEN how anal I am about tracking expenses?)...

Their response still murdered years of customer loyalty.

Over nine damn dollars.

ā€”K

P.S. Yes, I could do a chargeback for the $9.16. But then they might ban me. And that's exactly what they're counting on ā€“ that the hassle isn't worth it. Don't be like Uber. Don't make your customers feel trapped.

Buenos Aires, Argentina

The city is highly progressive, with comprehensive anti-discrimination laws and a large and active LGBTQ+ community.

It decriminalized homosexuality in 1997 and later passed laws to expunge historical gay sex convictions.

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