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Happy Pride Month!

Today’s PrideNomad™ Quiz:

In today’s email:

Up Front: This Basic Error Can Sink Your Business

Consider This: The Solo Advantage

Subscriber Adventures: Andrew Does BKK

Let’s Get Personal: It’s Time to Customize Your Experience

UP FRONT:

The Power of Niche Marketing: Why Targeting Everyone Means Reaching No One

I’ve been consulting to entrepreneurs and business owners for over 40 years and one of the most consistent flaws that they make is that they think that they can serve everyone.

That’s a prescription to failure.

The minute you try to please everyone, you lose everyone.

Why?

If you’re being generic, you’re being boring. You won’t have an edge that will have a visceral appeal.

Think about it.

If you try to talk to all market segments, you’d be eaten for lunch by smart marketers who communicate in terms that specifically address smaller market segments.

And it’s those smaller segments that can make you the big money.

You can’t say the same thing to everyone.

Yet that’s what so many marketers do!

Consider this—

If you own a German Shepherd, would you prefer to buy a “dog training” course, or a “German Shepherd Training” course?

Obviously the German Shepherd training—and you’d be happy to pay more, because you know it’s calling out to your particular needs.

People will pay more for products and services that call out to them specifically.

Focus on a specific market segment and OWN that segment.

For example, one of my clients, MJ, helps people get their lives back on track after divorce. That’s a huge market, but she doesn’t talk to the entire market.

She only talks to women.

And yet that’s too broad, so she’s narrowed it down to women over 50.

That’s still too broad, so she’s dialed it in even tighter: to Christian women who divorced after long-term marriages.

Are the needs of these women different from younger women? Certainly.

Can she talk to them in language that’s more relatable to them so that they know she understands them?

Definitely.

You may be thinking that she’s made her market too small.

And you’d be mistaken.

You see, people want to know that they’re understood.

Are you a part of her market? 

Not at all (unless you’re one of the extremely small minority of our readers who would fit that demographic).

MJ is a hero to her women, and they happily pay top dollar because she speaks their language. They feel understood.

She can provide laser-focused relevance.

And the best part is that she’s talking to the people that she truly wants to engage with. She’s having a blast with them, and they adore her.

When you own your niche, you create a community that’s loyal and engaged. They don’t just follow you; they become your raving fans.

So when you catch yourself saying that your product and service can help everyone, stop and reconsider. Explore specific market segments, pick one, and become the leader in that space. You may be surprised how much easier, profitable, and fun that “small” market may be!

CONSIDER THIS:

Time to Embrace The Solo Advantage.

Last week we talked about how to deal with loneliness on the road.

It’s a real issue, but it may also be a state of mind.

Here’s why going on adventures by yourself can be awesome and lead to unforgettable experiences.

Total Freedom and Flexibility

When you travel alone, you get to make all the decisions. Want to spend a whole day exploring a cool new place? You can!

Feel like relaxing in a café instead of rushing around to see everything? Go for it. Traveling solo means you can do whatever you want, whenever you want, without having to accommodate someone else. This freedom makes your trip more special and fun.

Meeting New People

One of the best parts about traveling solo is that you’re more likely to meet new friends. Without a buddy by your side, you’ll talk to more locals and other travelers. 

Whether it’s chatting with someone where you’re staying, joining a group tour, going to local events, or simply running into someone new on a train or bus, you’ll make new connections that can make your trip even better. 

For instance, on my 40th birthday, I was on a solo trip to San Diego and thought it would be a lonely day, so I set out to visit wineries and ended up being adopted by a super-fun group of friends celebrating a birthday as well. We spent the day in their rented limo doing endless wine tasting while eating fresh-picked strawberries.

Bottom line: Best. Birthday. Ever!

Traveling alone helps you step out of your comfort zone and be more social [read more about that in Andrew’s message below].

Building Confidence and Independence

Traveling alone means you have to rely on yourself and make decisions on your own. This can make you feel strong and confident. Each time you figure out how to use public transport, find your way in a new city or handle a surprise, you become more independent and confident (think about how that can be good for every part of your life!).

Connecting Deeply with Your Surroundings

When you’re not focused on a travel buddy, you have more time to really enjoy your surroundings.

If you’ve ever traveled with someone who loves to rush through things so that they can do EVERYTHING, you’ll enjoy the calmer independence!

You Can Do It!

While solo travel might seem a bit scary at first, it offers amazing chances for personal growth, adventure, and making new friends. Traveling solo isn’t just about going to new places; it’s also about discovering new things about yourself. So, pack your bags, be brave, and don’t let anyone slow you down!

We’d welcome YOUR contribution to the PrideNomad Letter! Just reply to the newsletter with your content idea and you could score your own PrideNomad Contributor T-Shirt!

SPONSORED MESSAGE

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Become an investor and create a steady stream of cashflow to support your lifestyle. Join PrideNomad’s Publisher and CFO (Chief Fun Officer) Ken Krell along with Jason Palliser as they reveal:

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SUBSCRIBER ADVENTURES:

Andrew Does Bangkok

PrideNomad Andrew is visiting Bangkok for the first time, and is having a blast during BKK Pride.

Bangkok is one of our favorite destinations (that was my base of operations for 10 years), and it’s one of the top 10 PrideNomad cities. Here are some of Andrew’s comments…

Well, today I was brave and didn’t book a tour, just did the hop on hop off boat like you suggested. Went to Icon Siam for lunch after someone suggested to me to try the food court there, I loved the vibe!

I had a lovely conversation with a girl there who was visiting from China, she offered me the seat next to her because it was very crowded. She was lovely.

Then when I went to the Wat Arun temple I struck up a conversation with another traveller because the guard stamped both our tickets together and handed them both to me

I ended up hanging out with him all day. He’s a lovely guy.

We went to the reclining Buddha temple at sunset and omg the photos are just magic!

Also I went to the museum of Siam. Highly recommend!!! It’s only 100 baht to get in.

I learned so much at the museum and they have a free audio tour in English that is included in the ticket.

There were one or two displays that were hard for me to access because of the language but on the whole it was a fabulous experience.

Yeah I’ve been having a great time! Have not been disappointed.

Editor’s Note: Andrew has been beta-testing our new PrideNomad Concierge, which provides current travel and nomad tips for popular destinations around the world. He’s raving about it. If you’d like to test it out as well, reply to this newsletter and we’ll hook you up!

What experiences can YOU share with us? If we publish yours, you’ll score your very own PrideNomad Contributor T-Shirt!

Let’s Get Personal!

PrideNomad is about YOU, so we’ve created a short Subscriber Survey so you can tell us what you want.

It should take you less than 60 seconds to complete, but ensure that you get the most relevant and impactful content each week. Just click that sexy button below…

Quiz Answer:

That’s it for this week. See you next week (can’t wait to share VIVID with you next week!).

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These prizes can be yours! Just share, baby, share!

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